I remember thinking that this was a terrible move at first, and I've been a life long Conan fan. After looking at it though, I could see Conan being quite successful on TBS.
The network has over 100 Million subscribers- remember that on average Leno only gets 2-4 million viewers a night- granted the exposure is higher, but in this generation of Hulu and other On Demand services I don't think this statistic holds as much weight as it did even 5 years ago. TBS dominates the key demographic that Conan appeals to on the cable scene. Not to add that unlike NBC, FOX, ABC- TBS only has a handful of shows (in comparison) to advertise for- many of which are syndicated sitcoms. So, I think it's safe to say that Conan's advertising exposure will be much higher- on top of the already large following he has on Twitter, Digg, Facebook, and other internet websites. Will Conan "beat" Leno or Letterman on a nightly basis when it comes to Television only ratings?- It's hard to say (my guess is no, at least not for a few years), but he's also has a ton of young, energetic, momentum in an age where the way we watch television shows is drastically changing, and he seems to be taking prime advantage of it.
Here's a pretty interesting video of him being interviewed at Google this past week:
One of the most interesting points was when O'Brien was talking about advertising for his current Tour. Conan sent out one tweet announcing his Tour, and in a matter of just a few days- the entire 30+ city tour had been completely sold out... I think Conan will be just fine.
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